The Great Voice Media

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    The Great Voice Media

    WJR Radio is Michigan’s most well-known radio brand known as the “Voice of the Great Lakes” for almost 100 years. As a joint venture with Startup Nation Inc., they launched The Great Voice Media Platform to provide a new simple and fast experience to distribute the most up-to-date local news and information on topics ranging from business, sport, music, entertainment, through podcast, video, livestream, and article content.

    Why SYNERGY:
    – Because of the large reach of viewership that already existed with WJR Radio, The Great Voice team understood they needed to hire a technical team that had experience architecting a platform built to scale from day one.
    – SYNERGY possessed the skillset and human capital to build fast when speed was of the utmost importance.
    – The team at Great Voice was able to plan and execute a strong rollout and integration plan with SYNERGY to get the platform launched and promoted with all the content creators.

    Benefits:
    Currently, with millions of monthly active listeners, since launching The Great Voice has continued to curate exciting shows and content from professional journalists and thought leaders all across the country. During the Covid-19 pandemic, The Great Voice platform saw increased engagement while maintaining a very stable infrastructure during a time in history where their audience consumed and published more content due to the quarantine restrictions.

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